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Benefits of AI Content Marketing for Growing A Business

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What are the benefits of Content Marketing for growing a business? Artificial intelligence, commonly referred to as AI, is increasingly used in contemporary business procedures.


The benefits of AI for businesses may be seen in marketing, sales, and customer service.


And the use of AI in marketing isn't simply a fad; it's quickly becoming standard practice across all sectors.


One industry that really benefits from AI's computation and technology is content marketing.


This article will examine what AI content marketing is, how it can be used, the advantages of an AI approach, and a few real-world applications.


Benefits of AI Content Marketing for Growing A Business


The planning, production, and dissemination of content assets such as written words, videos, social media postings, and webinars are known as content marketing.


Content is a cornerstone of digital marketing and is sometimes referred to as the "monarch" of campaigns.


Despite being crucial to a company's success, content marketing is a time-consuming and frequently repetitive aspect of marketing that may slow down teams and divert time from higher-level duties.


And it's at that point that everything changed.


A phrase used to characterize the incorporation of AI and machine learning technologies into content tools is "AI content marketing."


These content marketing tools are useful for planning, producing, disseminating, analyzing, and reporting content.


In addition to enhancing content marketing quality, AI relieves human team members of some of the laborious and time-consuming activities.


A content marketing strategy that incorporates AI has several advantages for both teams and customers.

Four Brand Examples of AI Content Marketing


AI content marketing is being used by businesses of all sizes and shapes to enhance their procedures, boost productivity, and boost customer happiness.


These organizations serve as pioneers in the application of AI content marketing strategies, and they offer excellent case studies of the advantages AI may offer businesses across many sectors.


Dell


Technology tycoon Dell was searching for additional methods to interact with clients and offer a personalized experience that increased sales.


Marketing team employees have been handwritten and personalizing emails for consumers for years.


However, everything changed as they teamed up with an AI squad.


The AI technique made it possible to divide Dell's huge customer base into targeted audience segments with distinct product interests.


To raise email clickthrough rates and boost conversion rates, AI technology enhanced both the emails' text and the photos that were included in them.


Chase Bank


Another well-known company that has employed AI to advance and enhance its content marketing strategy is Chase Bank.


Chase noticed benefits right away after collaborating with Persado, an AI business that employs AI to improve creative marketing writing.


Unexpectedly, the AI technology assisted in making Chase's copywriting sound more human.

The AI material outperformed the human-written content in direct comparisons and contributed to more sincere interactions with customers.


American Marketing Association


The American Marketing Association needed to find ways to connect with the many different industries that looked to them as a resource for marketing ethics, cutting-edge marketing techniques, branding, careers, and creating fantastic customer experiences in order to maintain its position as a thought leader in the marketing industry.


The American Marketing Association used an artificial intelligence (AI) content marketing solution called rasa.io to assist users in finding the material that most closely matches their interests.


This application creates intelligent emails that include material that each user finds interesting on their own.


The technique allows the American Marketing Association to not only provide pertinent information but also to position its own material at the top of the email and further identify itself as a leader, increasing traffic.


Take a look at our AI writing tools, which can be used to create compelling advertising, engaging marketing copy, and blog openers, among other things.


eBay


One of the most popular online marketplaces for buying and selling, eBay is best known for its consumer-to-consumer online auctions.


You can understand how challenging it may be to customize and make each consumer feel like an individual with billions of goods and millions of viewers.


eBay was able to produce customized email headlines for each client using AI content marketing techniques.


eBay was able to create thousands of automatically produced headlines using a program called Phrasee to distribute to client groups according to their interests.

Phrasee combined eBay's brand voice with the best email headline strategies that could be tested at scale and subsequently enhanced to connect with customers. It did this using natural language algorithms and learning features.


Benefits of Content Marketing for Growing A Business


AI content marketing aids marketers in doing their duties more effectively.


Additionally, it improves the interactions that customers have with your brand.


AI may promote harmony and teamwork across your internal team functions when used across many facets of digital and content marketing.


1. Content Curation


Curating content is a time-consuming activity that consumes most of a marketer's day.


To learn and be inspired when creating your own material, it's critical to comprehend the most recent news and get updates from publications.


AI can expedite the entire content curation process by eliminating the need for manual search efforts.


To provide the appropriate materials directly to your mailbox, you may search through all blog posts and articles depending on your interests and keyword searches.

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2. Data Processing


If you are unable to sort through the huge data sets and transform them into insights, no amount of data will be of any use.


The enormous volumes of data that are daily gathered and saved from your customers' actions are processed with the aid of AI.


Without having to perform all of the data processing work yourself, you can strategize and take action on those insights when you can utilize AI to extract pertinent information from data.


3. Content Scoring


You may review and score your own material using AI techniques to determine how you can enhance and optimize your earlier content so that it has a greater impact on your audience.

When your material is graded, you can concentrate on fixing what has been pointed up as a problem rather than spending your own time reading over every article.


4. Personalization


With traditional marketing strategies, every consumer is treated equally.


To show consumers that businesses appreciate their business in the new marketing environment, a fresh strategy is required.


AI assists businesses in identifying audience groups and gathers vital information about each client to build a profile.


In order to improve interactions with customers and give them more useful material, organizations may use AI to tailor their suggestions and messages.


5. Topic Generation


When creating content planning, it may be quite time-consuming to choose the subjects that would appeal to your consumers.


You may easily create themes that rank highly in searches or are becoming more popular with your audiences using the AI tools at your disposal.


Your team may concentrate on the best methods to address each issue by deep diving into methodologies and high-level planning when your content topics are created by AI.


6. Predicting Customer Behavior


It's difficult to try to comprehend how your consumers behave; for years, marketers tried to foresee the behavior of their target markets.


In order to tailor a client's journey and assist you and your team identify the next steps, AI may examine historical customer actions.


7. Enhancing the User Experience


Customers have a better experience when they believe they are hearing the proper message, are treated like people, and like their interactions with your business.


They are more likely to purchase from you again or promote your goods or services on social media as a result.


AI enables you to balance the many client interactions so that nothing falls through the cracks.


Each customer's front-end experience may be enhanced as a result, allowing for continuous tracking and marketing efforts.


8. Automated Operations


Digital marketing might occasionally seem like a job that entails repetitive everyday tasks.


Your staff may concentrate on more crucial duties by using AI to automate repetitive operations.


You can develop without having to manually send out each email or design your own reports.


Take a look at our AI writing tools, which can be used to create compelling advertising, engaging marketing copy, and blog openers, among other things.


Final thought


AI Content Marketing Aids in Improving Content. Additionally, it speeds up operations and sift through vast data sets to provide companies with useful insights.


Global brands are increasingly using content marketing, and new technology developments will lead to the development of more solutions.

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