How to choose a good web hosting platform for your business? You are well aware that selecting a hosting company ought to be one of your most important corporate choices. And before choosing a less expensive, arbitrary provider, keep in mind that your hosting decision will affect how your website functions, how quickly it loads, and how safe and backed up it is against hacking and server disasters. You see what I mean. Here are some factors and characteristics you should consider while picking the best hosting service because there are so many possibilities out there.
Check out this list of hosting companies we suggest to our customers as well.
What possible effects may a hosting service have on your business?
Typically, a good website consists of three elements:
Any page's loading time (not just the 3-second rule for your homepage)
user experience on your website with simple navigation (think about how you want users to engage with your website)
Engagement with Content and Visual Identity (the way your work and your website design make a visitor feel)
The other factors, aside from the three mentioned above, revolve around generating leads and website traffic in order to enhance inquiries and engagement for your company.
On a more practical level, poor hosting frequently results in more time being spent on repairing issues. Things can fail after every update to your website, and while it may appear that this is always a problem with a theme or plugin, it's really extremely common for your hosting to not support the new features. Actually, a lot of hosts won't let you make significant modifications unless you specifically ask for them each time.
Here are some relevant, generic statistics that you should think about:
Speed: A recent Google research found that 53% of visitors of mobile websites leave a page that takes longer than three seconds to load. In other words, visitors will leave the website and are likely never to return if they can't see the navigation or the opening graphic. This is because first impressions do count.
Sales: For a moment, pretend that your website is an employee. Have you given your salesman the appropriate tools to sell your work if your website is successful? If your hosting is slow, there's a good likelihood that your website will be as well, especially if you don't frequently update and test it. The result is a loss of queries, which is the main reason for having a website.
We have noticed that if your website receives the majority of your inquiries through social media platforms rather than directly, you probably have usability problems. Or, even though your website is a superior lead qualifier, your hosting provider's sluggish response times make it difficult for people to reach you through your website (or at least it should be).
We've all seen complaints about websites going down or other issues, and how the owner may have lost out on thousands of leads and sales as a result. Additionally, this is accurate. Your website may be costing you valuable business prospects if it doesn't load or function correctly.
Security: This is a question of proactive vs reactive security. It is always preferable to avert disasters than to respond to them once they occur. An SSL certificate is the easiest way to guarantee that your website is safe for visitors and customers to explore. Numerous hosting companies give free SSL certificates. In addition to anti-SPAM solutions, they also provide backup and restoration alternatives. When selecting your hosting company, be sure to keep this in mind.
SEO: Everyone wants to be found by visitors using Google search, therefore you must constantly improve your SEO strategy to achieve this. Site security and performance are becoming significant ranking criteria in Google searches. The foundation of both of these criteria is your hosting. One another justification for selecting a supplier carefully.
How To Choose A Good Web Hosting Platform For Business
Within the following 5 sections, there are some apparent things you should watch out for along with some hidden add-ons:
1. Speed
It's crucial to be able to speed up your website, but this is only possible if your hosting is quick to begin with. Too many people invest many hours into increasing the performance of their websites only to discover that their hosting is inadequate and limits what they can achieve. Because Google analyzes site speed as a ranking criterion for organic search results, you should ensure that your website loads quickly when picking a provider, especially for mobile devices.
2. Server Location
When choosing a hosting company, be sure to go with the one that has server alternatives that are geographically nearest to you and your users. This will significantly affect how quickly your website loads for users. You could live in Paris, France, for instance, while the closest server is in Amsterdam, the Netherlands. Make sure your hosting company includes CDN (content delivery network) in the plan you choose if you receive a lot of visitors from across the world. CDN enables users from other countries to access your website even more quickly by loading images and other resources from the closest server.
3. Price
Although it is simple to compare prices, hosting should not be chosen just on the basis of cost because it is actually an investment. Consider hosting to be a hard drive. Would you pay more for an SSD drive or the same for an older SATA hard drive (disk drive)? The following hosting characteristics should be a need for 90% of photo-focused websites and blogs:
- WordPress's one-click installation functionality (makes installing WordPress much easier)
- It is sufficient to have 20GB of available online space (you will eventually require storage space for your graphic material).
- an SSD disk (faster site loading)
- Optional backup and restoration
- Security measures (preventing malware or hacks is a major point)
- certificate for SSL (https instead of http which is important for Google and your visitors)
- CDN (content delivery network for quicker image loading time) (content delivery network for faster image loading time)
- Options for Site Migration (a benefit if you plan to move from one host to another)
4. Customer Service
One thing to keep in mind when it comes to customer service is that technical support and sales are often handled by distinct departments and have varying turnaround times. For instance, at Flothemes, live chat sales are available since we can respond rather rapidly, however, technical support response times vary depending on the number of requests and how long it takes to fix clients' issues. Many clients are unaware that certain problems might take hours to research and find a solution while others can be resolved in a matter of minutes. To put your hosting finalists to the test, we advise you to:
- Check their response times for live chat and Facebook messages, see whether they support your time zone, and inquire about their availability. Examine their response times and the support channels they offer, such as email, chat, a ticketing system, etc.
- Ask people who have used the company's technical help how their interactions were if you are looking for recommendations online. If you come across any unfavorable comments, find out if there was a user mistake or poor customer service.
- Is the host a publicly traded or privately owned business? What is their background? While it can be profitable to use well-known brand names, we have discovered that somewhat smaller independent, private hosting providers offer superior services and speedier assistance during the hours they are open, which may not be around the clock.
5. Site Traffic
Are you receiving a ton of visitors to your website? Or are you just getting started? When selecting your hosting company, this should be kept in mind. For the first six to twelve months, a shared hosting plan will be adequate for you if you're a young company with minimal traffic expectations.
A shared hosting package won't work if you have an established blog or website and can see significant amounts of traffic pouring in regularly. To closely monitor the development of your website and the number of monthly visitors, we advise utilizing Google Analytics. This will also be helpful when you're trying to determine whether to switch hosting plans or find a new provider.
Conclusion
If you already have a hosting provider and are thinking about switching, we advise getting in touch with one of our suggested hosting companies. To ensure that your material is migrated effectively, look at the solutions they offer; many of them offer free or paid switching services. Others include complimentary domains, simple one-click WordPress installation, and excellent site backup solutions.
In all honesty, selecting a top hosting provider should be seen as a company investment rather than a cost. Don't just choose the first service, and don't base your decision just on price. You get a lot of value for your money with hosting. Your choice will have an impact on how well your website performs and how your visitors experience your website.
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